As you know, podcasting has become an increasingly popular medium in recent years, providing a platform for organisations to share their news, stories and advice with hard to reach audiences in their area.
While audio-only podcasts can 100 per cent be an effective way to engage with listeners, there are several compelling reasons why it could make sense to also film your podcast being recorded.

First and foremost, filming your podcast adds a visual element to your content. This can enhance the listener’s experience by allowing them to see the faces and body language of the speakers, which can help to build more trust and a deeper connection with your audience. Visuals can also add another layer of context to the conversation, allowing for a more nuanced and comprehensive understanding of the topic at hand.

In addition to these benefits, filming your podcast can open up new opportunities for promotion and engagement.
By sharing video clips or full episodes on social media platforms such as YouTube and Instagram, you can reach a broader audience and promote your podcast to potential listeners who may not have been aware of its existence otherwise.

And, filming your podcast can allow you to repurpose the audio content in new and exciting ways. For example, you can create short clips or highlights of particular moments from your podcast and share them on social media. You can also use the visuals to create engaging promotional material, such as posters or advertisements, which can help to get your message across and could help attract new listeners.

Finally, filming your podcast can provide opportunities for cross-sponsorship within your organisation. Other stakeholders in and out of your organisation could want a slice of your podcast’s success and want to partner with you to promote their own department’s services.

So, while audio-only podcasts can be highly effective, there are numerous reasons why it is beneficial to film your podcast. By adding a visual element, you can enhance the listener’s experience, promote your podcast to new audiences, repurpose your content, and even cross-promote your podcast through sponsorships or alliances with other stakeholders.